Evidence. Insight. Action.
A global leader in web analytics for those websites that do not directly sell online

Web analytics credentials

Vicky Brock, Web Analytics Association Board Director

As a global leader in non-transactional web analytics, Highland Business Research delivers insight and education direct to our clients - and through teaching and speaking at events worldwide.

We specialise in the analytics questions critical to non e-commerce websites and in solving the challenges such organisations face when trying to prove value and measure emarketing success.

Amongst our most recent web analytics clients:

  • Hewlett Packard
  • Standard Life
  • Cairngorm Mountain Ltd
  • ICT Advisor
  • Unco
  • Durham University
  • University of Glasgow
  • UHI Millennium Institute
  • University of Aberdeen
  • Glyndwr University
  • Scottish Government
  • Scottish Enterprise

Shaping web analytics education and practice

HBR's Web Analytics team leader, Vicky Brock, is a Director of the Board of the Web Analytics Association, the global professional body of the digital measurement industry.

Vicky is also:

  • Course contributor and Associate Instructor in Web Analytics for the University of British Columbia
  • eMarketing & Web Analytics Course Director for the University of the Highlands and Islands
  • An instructor for the Web Analytics Association's Basecamp professional training program
  • Trainer and seminar leader for universities and business organisations across the UK and North America

She speaks about web analytics for non-transactional websites at events worldwide, including the industry leading eMetrics Marketing Optimization Summit.

If you need assistance evaluating which of our web analytics training sessions or analysis services might be of most assistance to you, please contact Vicky or call on (44) 01463 729314.