Strategic research completed for ABTA

ABTA - The Travel Association - represents over 5,500 travel agencies and 900 tour operations, throughout the British Isles. Highland Business Research is pleased to have been able to support them with strategic research to inform their future planning decisions.

ABTA's members range from small, specialist tour operators and independent travel agencies through to publicly-listed companies and household names; from call centres to internet booking services to high street shops. All of them carry the ABTA logo, which means choice, value, and high levels of service.

Highland Business Research recently completed strategic member, staff and stakeholder research, to help ABTA ensure its development decisions are made on a solid base of evidence.

Read more about Highland Business Research's tourism and travel industry research services.

Date: 20 February 2009 | Author: