Web measurement for market researchers

Highland Business Research will be leading a web analytics workshop at Research 2008, the prestigious Market Research Society's Annual Conference

The Research 2008 agenda focuses on the demand-side of research and will feature major business players on a number of key themes including ensuring transformation, guaranteeing, return on investment, the international insight industry, honing business skills, web 2.0, research practice, research as part of the wider marketing mix, CSR and the impact of social trends.

Highland Business Research will be leading a workshop at the conference introducing market researchers to web analytics. It will demonstrate how they can use web data and website measurement techniques to better understand customer behaviour online.

Our custom web analytics workshops have been conducted globally and are available commercially on an in-house basis. Contact us for more details.

Date: 7 December 2007 | Author: