eMetrics Summit dates for Highland Business Research

Stephen and Vicky were presenting at the eMetrics Summit in San Francisco at the beginning of May. Next stop London, where Vicky will be moderating a track at the UK eMetrics Summit and leading the San Francisco WAA Basecamp Training, delivering the one day workshop on An Introduction To Web Analytics.

WAA Base Camps 2008 are underway and Vicky Brock of Highland Business Research will be delivering An Introduction To Web Analytics in San Francisco in early May and London on the 19th May.

A full schedule of the 2008 dates can be found here. Whether you are new to web analytics, new to web management or just need to be sure that you are seeing the forest for the trees, this is the best place to get grounded in the basics.

  • Why and what is web analytics?
  • How do I get started?
  • What can I expect?
  • What do these terms mean?
  • What skills are needed?
  • How do the technologies differ?
  • What are the hazards to watch for?

This workshop will give you the high level overview of web analytics you need to make your website more valuable to your company.

Date: 10 April 2008 | Author: