HBR part of first ever travel industry bloggers summit

As co-authors of the groundbreaking book Tips From The T-List, Highland Business Research recently attended the first ever travel industry bloggers summit.

As one of the authors of the groundbreaking book Tips From The T-List (the first-ever travel industry publication derived exclusively from the travel blogging community), Highland Business Research recently attended the first ever travel industry bloggers summit.

Vicky with the new Tips From The T List book

The summit was part of the PhoCusWright Conference and took place in Orlando from 12th November 2007.

Highland Business Research joined other authors of Tips From The T-List to conduct a workshop called "Blogging With the Long Tail of Tourism".

The aim of this workshop was to give valuable tools to destination marketers, online travel agents and other travel and tourism companies looking to engage the blogging community and help focus user-generated content for their benefit. New innovations in blogging were covered as well as a number of user-generated content trends.

The workshop was being delivered by an expert panel of travel marketers and technologists who are all co-authors of the Tips From The T-List book. Read more in the Tracking Tourism blog.

Date: 9 November 2007 | Author: Vicky Brock